Stakeholders are defined as all individuals or groups who have an active stake or interest in the project. Stakeholders may influence project development and acceptance. Stakeholders may be internalsuch as executive management, accounting personnel, and technical or business associatesor external to the organizationsuch as clients, suppliers, or consumers. The identification of project stakeholders is key to making decisions about the appropriate type and level of communication necessary to convey project status.

Consider the development of a new mobile application that is intended for smartphone users.