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STARBUCK BALANCED SCORECARD (Customer) Mission: To inspire and nurture the human spirit one person, one cup and one neighborhood at a time. Vision: to establish

STARBUCK BALANCED SCORECARD (Customer)

Mission: To inspire and nurture the human spirit one person, one cup and one neighborhood at a time.

Vision: to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

Strategy: Expand in highest profiting markets

Objective	Measures	Targets	Initiatives

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