Starbucks Coffe Company:

1) What are the major services or products produced (1-4) and the relative sales mix % of those services or products? Is there a measurable standard of UNITS, or would only sales volume be measurable in dollars?

2) Is the contribution margin the same or different among the products. and why do you think it might be? For example, many businesses have a "standard" and "premium" levels or services or products that are "add-ons". It might also be a mixed business with both products and services. What are the implications of this contribution margin mix, if any.

3) What is your perception of the relative variable versus fixed cost structure as discussed in the last video? Are there any implications for Operating Leverage and/or Margin of Safety.