Starbucks Coffee faced a dilemma caused by its success. The long waiting time for service was reducing customer satisfaction. An analysis of customer satisfaction found that dissatisfied Starbucks customers stuck with the chain for just one year, made 47 visits per year and spent an average of $3.80 per visit. By contrast, satisfied Starbucks customers patronized the chain for an average of eight years, made an impressive 86 visits per year and spent an average of $4.60 per visit. Assuming Starbucks' margin is 75%, what is the difference in the Customer Lifetime Value of a satisfied customer versus a dissatisfied customer? You do not need to consider discount rates. Starbucks is considering adding in-store kiosks where customers can quickly place orders in an effort to reduce waiting times, an initiative that would cost $40 million in total. Using the numbers from the prior example, how many dissatisfied customers would Starbucks need to convert into satisfied customers to break even on this investment? Starbucks Coffee faced a dilemma caused by its success. The long waiting time for service was reducing customer satisfaction. An analysis of customer satisfaction found that dissatisfied Starbucks customers stuck with the chain for just one year, made 47 visits per year and spent an average of $3.80 per visit. By contrast, satisfied Starbucks customers patronized the chain for an average of eight years, made an impressive 86 visits per year and spent an average of $4.60 per visit. Assuming Starbucks' margin is 75%, what is the difference in the Customer Lifetime Value of a satisfied customer versus a dissatisfied customer? You do not need to consider discount rates. Starbucks is considering adding in-store kiosks where customers can quickly place orders in an effort to reduce waiting times, an initiative that would cost $40 million in total. Using the numbers from the prior example, how many dissatisfied customers would Starbucks need to convert into satisfied customers to break even on this investment