Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:

	Recent Year (in millions, rounded)	Prior Year (in millions, rounded)
Americas	$10,049		$7,808
China/Asia Pacific	2,396		1,130
Channel Development*	1,731		1,546
EMEA**	1,217		1,295
Other	2,093		1,640
Total	$17,486		$13,419

*Sells packaged coffee and teas globally

**Europe, Middle East, and Africa

Question Content Area

a. Explain a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions. If required, use minus sign to indicate the decreasing values.

	Recent Year (in millions)	Prior Year (in millions)	Increase (Decrease) Amount	Increase (Decrease) Percent
Americas	$10,049	$7,808	$fill in the blank	fill in the blank
China/Asia Pacific	2,396	1,130	fill in the blank	fill in the blank
Channel Development	1,731	1,546	fill in the blank	fill in the blank
EMEA	1,217	1,295	fill in the blank	fill in the blank
Other	2,093	1,640	fill in the blank	fill in the blank
Total revenues	$17,486	$13,419	$fill in the blank	fill in the blank

Question Content Area

b. Explain a vertical analysis of the segment data. Round all percents to one decimal place and round the total percentage to 100 if necessary.

	Recent Year Amount (in millions)	Recent Year Percent	Prior Year Amount (in millions)	Prior Year Percent
Americas	$10,049	fill in the blank	$7,808	fill in the blank
China/Asia Pacific	2,396	fill in the blank	1,130	fill in the blank
Channel Development	1,731	fill in the blank	1,546	fill in the blank
EMEA	1,217	fill in the blank	1,295	fill in the blank
Other	2,093	fill in the blank	1,640	fill in the blank
Total revenues	$17,486	fill in the blank	$13,419	fill in the blank

Question Content Area

c. Based on the percentages in the vertical analysis, which of Starbucks's operations grew more?

Americas

EMEA

China/Asia Pacific