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Starbucks Did to Get China Right, Forbes, July 1 0 , 2 0 1 2 . As part of Starbucks' expansion into the European market,
Starbucks Did to Get China Right," Forbes, July
As part of Starbucks' expansion into the European market, it acquired the Seattle Coffee chain in Britain. Which of the following is a drawback of this type of strategy?
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high transportation costs
high costs and risks
inability to engage in global strategic coordination
lack of longterm market presence
problems with local marketing agents
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