Starbucks first store in Australia opened in July of $2000,$ not long after their successful expansion to

China. Executives were confident in their decision to expand further, but it diminished in $2008$ with

the closure of the majority of their stores. Starbucks$$s expansion into Australia clearly did not

succeed like their other expansions to other developed countries had. This could be explained due

to three reasons: advanced local coffee culture, the pace of expansion, and lack of effort to adapt

$($like they did in China$).$

Analyse the concepts of standardisation and localisation and apply it to the case of Starbucks above. $25$ marks