Starbucks is analyzing the costs of expanding its mobile app technology. Fixed development costs are $30 million, and variable maintenance costs are estimated at $5 million annually. Starbucks expects the app to generate additional revenue of $50 million per year.

Requirements:

• Calculate the total development and annual maintenance costs for the mobile app.
• Determine the ROI and payback period for the investment.
• Analyze the expected revenue impact of the mobile app.
• Discuss the role of technology in enhancing customer experience and loyalty.
• Evaluate the financial implications of the app expansion on Starbucks' financial statements.
• Recommend digital marketing strategies to promote the mobile app and drive revenue growth.