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Starbucks' mission is To inspire and nurture the human spiritone person, one cup and one neighborhood at a time. According to your research and (may

  1. Starbucks' mission is "To inspire and nurture the human spiritone person, one cup and one neighborhood at a time." According to your research and (may be personal experience as well) what actions do you recommend the firm take to reach this mission?
  2. Please read about Starbucks's new chief executive officer Kevin Johnson. Do you believe he is a strategic leader? What would be your recommendations to the CEO in terms of challenges he is facing in strategic management?

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