Starbucks Operation Management STARBUCKS CO Starbucks Corporation is a coffee roaster and retailer of specialty coffee with operations in approximately 82 markets around the world. The Company has over 32,000 Company- operated and licensed stores. It operates through three segments: Americas, International and Channel Development. It also sells a variety of coffee and tea products and licenses its trademarks through other channels, such as licensed stores, grocery and foodservice. It purchases and roasts coffees that it sells, along with handcrafted coffee, tea and other beverages and a variety of food items through Company-operated stores. In addition to its flagship Starbucks Coffee brand, it sells goods and services under various brands, including Teavana, Seattle's Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve and Princi. Starbucks Coffee Company's business success is linked to the proper decisions of operations management. The company applies its Coffee and Farmer Equity program in supply chain management. Starbucks cafs also exhibit the firm's organizational culture as a way of optimizing quality of service. Starbucks Coffee's business fulfils the decisions of operations management through varying strategic initiatives for productivity and management in all areas of the organization. Starbucks emphasizes premium design for its goods and services. The premium character is linked to the company's broad differentiation generic strategy, along with its premium pricing strategy. Other firms, such as manufacturers, are also involved in the design of some goods like Starbucks mugs. In this decision area of operations management, Starbucks ensures that its goods and services reflect the firm's high-end brand image. Starbucks also uses the premium character in quality management. For instance, the company carefully sources its coffee beans from coffee farmers who comply with Starbucks quality standards. The firm also prefers to buy coffee from farmers certified under the Starbucks Coffee and Farmer Equity (CAFE) program. Premium quality service is ensured through servant leadership and a warm friendly culture. Starbucks implements high quality to align with the firm's premium brand image.