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Starbucks receives quality coffee beans from producers in Latin America, Africa, and Asia. Unroasted beans are directly acquired by Starbucks. The beans are transported, stored,
Starbucks receives quality coffee beans from producers in Latin America, Africa, and Asia. Unroasted beans are directly acquired by Starbucks. The beans are transported, stored, and eventually roasted and packaged. Value is added to the beans by roasting and packaging. This example illustrates which of the five primary activities of the Value Chain? Operations Outbound Logistics Inbound Logistics Service Marketing and Sales
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