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Starlight Restaurant is trying to decide a new operational and advertising strategy based on a pricing associated with its lunch menu items. The management of

Starlight Restaurant is trying to decide a new operational and advertising strategy based on a pricing associated with its lunch menu items. The management of the Starlight has just acquired some operational data from the past period. The data for the selling price, sales volume, and individual food cost dollar amounts are presented in the table below:

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Lunch Menu Item Selling Price Food Cost Sales ($) ($ ) Volume Bagonti Chicken $17.80 $6.10 115 Octopus Marienere $21.60 $11.00 85 Zilfand Biftako $13.45 $8.50 100 Gersenkirch Salad $11.40 $5.20 190 TOTAL 490

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