Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

start by reading the case titled TikTok in 2020: Super App or Supernova? together with other media and industry resources that vou identity as useful.

start by reading the case titled "TikTok in 2020: Super App or Supernova?" together with other media and industry resources that vou identity as useful. Both success and controversy raised a number o critical questions around the survival of this tve of business: What kind of platform was TikTok? How ravidly should TikTok's leadership attempt to validate and scale its monetization model outside of China? What effect would the COVID-19 pandemic have on TikTok's momentum and trajectorv? Would TikTok become the first 'Super App' with a global footprint? Or, if it moved too fast, did it run the risk of becoming 'the next Vine' - a supernova that shone brightly only for a passing moment?" are they around for a good time 01 'for a long time"? Together with making use of the information provided in the case, please read other information published in the media about the company's history, business and performance to familiarise Please produce a report that addresses the following: 1. Conduct a brief analysis of the external and internal environment of the company, in order to:Criticallv discuss current and future competitorsUnderstand how Tik Tok acts as a market disruptorCritically understand the company's unique resources and capabilities that may constitute a source of agility and sustainable advantage 2. Based on vour analvsis. should Tik Tok exand into new product/service areas or new markets?Please provide recommendations with regards to the long-term growth strategy of this company.Consider their current growth plans and potentially analvse the feasibility of existing strategies to help them achieve further growth

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Transport Operations

Authors: Allen Stuart

2nd Edition

978-0470115398, 0470115394

More Books

Students also viewed these General Management questions