Start Up Proj Yr 1 Proj Yr 2 Proj Yr 3 Proj Yr 4 Proj Yr 5 Inital Investment Incremental sales Incremental COGS Incremental gross proft Depreciation Marketing and R&D Partal case returns net of salvage value Label conversion costs Freight charge/launch year expenses Other miscellaneous Incremental expenses Cost reductions from new design Incremental operating profit Related taxes After tax impact on profits Depreciation Project cash fbws