Start with a brief overview of InnovateTech Arrangements. Describe the target market for InnovateTech Arrangements. Use the following headings to organize your response. Why do you think this category of people is more likely to buy what you have to sell? Demographic Description: Age, income range, gender, family size, education, occupation, et cetera. See page 109 for a list of demographic characteristics you can choose from. Example: A likely user for X product is a male aged 2534 who earns between $35,000 and $55,000 per year and has a four-year college degree. Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. Example: Atlanta. Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera? See page 113 in the textbook for a list. Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun seeking? See page 112 in the textbook for a list. Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera? See page 112 in the textbook for a list. Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? See page 114 in the textbook for a list