Start with analyzing the industry that SkiBig3 operates in. Be careful with defining their market; recognize that your challenge is about attracting customers primarily from outside of Canada. Thus, their 'market' and 'competitors' are not just other resorts and attractions located in the Banff National Park.

Once the market and competition are defined, consider the strengths and weaknesses of your client compared to the competition. Consider consumer tastes, culture, economic, and political factors that must be taken into account. Which countries could have the consumers that would be attracted by the service proposition offered by your client and its region?

Please give an industry analysis for the copmany SkiBig3