Started onFriday, 13 August 2021, 4:11

AMStateFinishedCompleted onFriday, 13 August 2021, 5:03 AMTime t

aken52 mins 20 secs

Grade15.00out of 25.00 (60%)

Question1

Question text

S.W.O.T. analysis involves looking at:

Select one:

a.Salaries, Workforce, Obligations, Training

b.Supply, Waste, Opposition, Trends

c.Safety, Wellbeing, Orientation, Timetables

d.Sales, Workplace, Organisation, Transport

e.Strengths, Weaknesses, Opportunities, Threats

Feedback

Your answer is correct.

Question2

Match the following descriptions of creative thinking techniques with their names:

Asking the What, Where, Why, Who ... questions

Answer 1

Choose...Mind MappingChecklistLateral ThinkingBrainstormingLooking "outside" the box, seeing the big picture

Answer 2

Choose...Mind MappingChecklistLateral ThinkingBrainstormingWriting down lots of ideas and then organising them in a tree like structure

Answer 3

Choose...Mind MappingChecklistLateral ThinkingBrainstormingGetting a group to quickly suggest ideas on a topic and then at the end select the best ones

Answer 4

Choose...Mind MappingChecklistLateral ThinkingBrainstorming

Feedback

Your answer is correct.

Question3

Match the following descriptions to the methods that can be used to understand current business operations and issues.

A meeting to gather perspectives from a wide range of participants looking at a particular topic or issue

Answer 1 choose from this one one of the answer correct for each sentence: survey, focus group, interview, observation

Choose...InterviewSurveyFocus GroupObservationA quick and potentially anonymous method of asking a range of questions

Answer 2choose from this one one of the answer correct for each sentence: survey, focus group, interview, observation

Choose...InterviewSurveyFocus GroupObservationAsking specific questions of specific people to gain specific information

Answer 3choose from this one one of the answer correct for each sentence: survey, focus group, interview, observation

Choose...InterviewSurveyFocus GroupObservationA learning activity involving looking at how something is done or used

Answer 4choose from this one one of the answer correct for each sentence: survey, focus group, interview, observation

Question4

Which of the following areas of research isleast likelyto help develop and assess the viability of new ideas?

Select one:

a.Existing products and/or services provided by the organisation

b.Products/services in the same field produced by direct competitors

c.An overview of the entire market including related and/or complimentary products/services

d.Existing market research available from a variety of sources

Question5

Question text

Challenging ideas, concepts and assumptions is a vital part of critical thinking.Which of the following practices are helpful to this process? ChooseALLthat apply.

Select one or more:

a.The process should be done in public to arouse a suitable emotional response.

b.The use of Emotional Intelligence to recognise when some individuals are starting to feel uncomfortable and giving opportunities to take a break.

c.The process needs to be done in a respectful and inclusive way to gain the best response from participants.

d.It is fine for the discussion to range broadly, even off the main topic because that is part of the whole creative thinking process.

e.Accepting and communicating the idea that the whole purpose of challenging ideas etc. is to "weed out" ones that are not going to work and therefore by necessity some will be eliminated.

f.Wherever possible decisions should be made on the basis of evidence from reliable, independent sources.

Question6

Question text

While there are many ideas we can come up with when using creative thinking, not all will be viable. Which of the following factors are normally considered when assessing their viability? ChooseALLthat apply.

Select one or more:

a.Availability of suitable channels for marketing and sales/distribution of the product/service

b.Which States/Areas are currently in COVID lockdown

c.Suitability of ICT infrastructure to cater for successful introduction of the new product/service

d.Current price of fuel - Diesel and Petrol

e.Organisational ability to manage required materials including storage and transport

f.Organisational ability to transform the idea/concept into a design that can be implemented

Feedback

Your answer is correct.

Question text

Commercialisation is an important part of developing business concepts. Which of the following statements are True?ChooseALLthat apply

Select one or more:

a.Timing is important, factors such as product readiness, state of the market, competitor releases etc.

b.Getting the product/service availability message out to the target market and having the funds to do that is also important.

c.There is an old saying "If you build it, they will come!". It applies just the same today.

d.An understanding of who might want/need the product has to be considered early in the process.

e.In our online world with so many connections it doesn't really matter where you launch your product/service as the information will quickly spread to everyone anyway.

Question8

Question text

Which of the following feedback methods are useful in the development stages of concept proposals? ChooseALLthat apply

Select one or more:

a.Focus groups for current or prospective customers

b.Use of emails to all stakeholders, both internal and external inviting feedback

c.Intranet site with a feedback facility for staff

d.Informal, casual discussions with a range of stakeholders

e.A survey of competitors seeking feedback on your concept

f.After sales emails sent out to customers 2 months after they have purchased the product/service