• Starting in July of 2020, Monail Beauty Salon plans to launch a State of the art, 942 sq. ft. Nail Spa and Salon in North Vancouver to cater to clients fromalloverVancouver.ThisNailSpa,locatedat1184MarineDrive,North Vancouver,isintheheartofNorthVancouver,withalotofretailactivity around the store. It specializes in Nail art and other beauty services like Manicure and Pedicure.

FinancingAmount:$99,222

Layout

The942sft.layoutisproposedtohavethefollowingfeatures

1. 4pedicurechairs
2. 4Manicuretables
3. 1reception
4. 1roomforEyelashes
5. 1roomforHairSalon
6. PantryKitchen
7. Restroom

Entrepreneurial Challenges

1. Whichstrategywillhelpthemtogrowfaster:
   1. CostLeadershipStrategy
   2. DifferentiationStrategy
2. Current total sales is $102,000 and to make the whole plan viable it needstogetto$322,000.Howthisentrepreneurcanmakeithappen?
3. Whataresomeoftheopportunities,threats, andrisksforthisbusiness?
4. Are thereanyothercross-selling/up-sellingopportunitiesforthis business?

Using the above business, answer the following

1. Your Company and Team

Whether you are submitting this proposal to a long-time or brand new client, it is always a good idea to introduce your company and team. No more than a paragraph is needed. Include key information like when and by whom your marketing firm was founded, what your major strengths are, and any similar work that you have completed in the past. (Imaginative and Professional)

2. The Proposed Team

In this section, you should provide information on the relevant skills and experience of your proposed team members. Provide brief profiles of each of the staff who will work on this project, indicating their name, title, role on the project, special skills, relevant qualifications, and education. You can also mention successes on similar work in the past (imaginative and Professional)

3. Project Scope

Now that you have introduced your company and team, you should indicate your understanding of the client's needs and the project you will conduct in order to meet their specific requirements.

4. Analyzing the market and demographics

Create profiles of the demographic and behavioral traits of company's ideal buyer segments to hone and optimize your marketing strategy.

5. Market trends

A very important thing many companies oversee when building a marketing plan is to keep an eye on market trends. Conducting a market trend analysis is critical for a market research campaign, as it uncovers trends in both an industry and within a target market.