Starting service to a new market, such as Havana, Cuba, is a major capital budgeting project for Southwest Airlines (ticker symbol: LUV). A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes.

Question: Explain how the financial decisions regarding starting service to Cuba are related to

management, marketing, and operations decisions that the company must make (or has

made)? explain each in detail