Start-Up Firm #1: Salary-Substitute - In this case, entrepreneurs seeks to earn an amount of inco is similar or identical to what he/she can earn if working as an employee for another company Start-Up Firm #2: Lifestyle Firms - In this case, an entrepreneur can pursue a desire to experienc certain lifestyle and earn a sufficient amount of income while doing so Start-Up Firm #3: Entrepreneurial Firm - In this case, these are the firms that bring new product services to the market by recognizing and seizing opportunities regardless of the resources they