State and identify the corresponding goals as per each of its performance measure under the concept of Balance scorecard:

1. _____________ Perspective:

(I) Market share in major markets

(II) Performance of product with use of Technology

2._____________ Perspective:

(I)Sales plan

(II)Manufacturing cycle time

3.____________ Perspective:

(I) Number of on time delivery

(II)Response time

4. ____________ Perspective:

(I) Cash flows

(II) Extent in remain fixed or decreased each year

Identify the type of cost with reasons:

1. A company had paid 8,00,000 to a marketing research company to find expected demand of the newly developed product of the company

2. A company has invested 25,00,000 in a project. The company could have earned 3,00,000 by investing the amount in proper government securities.

3. Accountant of a cloth factory paid 25,000 for water which has been used for washing the clothes.