State if you think the social media goal and KPI$$s below are effective for the business scenarios below. If they are not effective restate the goal with corresponding KPI$$S that are effective. Also, state why you made the changes or did not make changes. Use specific examples from your learning to explain why or why not.

Scenario $1$

A business has the social media objective of brand awareness

Their Goal is to Generate ideas to engage followers including more intriguing photos, fewer giveaways but more interaction. Mixing in more lifestyle shots and less still food shots with bits of help that tie in the brand to the product.

Scenario $2$

A business is looking to increase followers on Instagram and Twitter, and increase engagement on Facebook.

Their goal is to increase followers and social shares by $25\%$ in the $4$th quarter of $2020.$