Statements About Marketing - Do

1. Marketing is simply another word for advertising.

2. People who are successful in marketing are highly creative - but are not that good with numbers.

3. The main goal of marketing is to deliver new customers and sales, rather than to drive profit

4. Generating new customers is more important than retaining existing customers

5. Staff in marketing tend to have little interaction with staff from other areas within a firm

6. Marketing is more art (creative) than science (analysis)

7. Marketing tasks are relatively simple, particularly compared to complex roles like finance and law

8. Marketers are LESS likely to end up as the CEO, as compared to accountants and engineers

9. Some key marketing decisions are so important that even the CEO gets involved in the decision

10. Marketing is a highly regarded profession throughout the business community

Instructions: From the given 10 statement above, pick one and answer the following questions:

1. Which of the above statements do you agree with?

2. Which ones are you not sure about?

3. As perceptions of marketing sometimes differ in the business world, what implications would this have for the profession of marketing?

4. How are you going define marketing based on your own perception?