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Statistically test the effectiveness of alternate brownie mix as campaigns on purchase intentions prior to launch: A. Self-administered questionnaire B. Focus group interviews C. Experimental

Statistically test the effectiveness of alternate brownie mix as campaigns on purchase intentions prior to launch:

A. Self-administered questionnaire

B. Focus group interviews

C. Experimental study

D. Scanner panel (loyalty card) data on purchase behavior over time

E. Observational study

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