Question
'Statistically we expect that good decisions will lead to favorable outcomes more often than will either poor decisions, or decisions reached by default. In a
'Statistically we expect that good decisions will lead to favorable
outcomes more often than will either poor decisions, or decisions
reached by default. In a sense, this is a statement of faith on which all rational approaches to human affairs are based' (Amara and Lipinski). Discuss this statement, and assess the value of the analytical
decision approach as an operational tool of management decision-making.
2. Critically examine the theoretical and empirical validity of the profit
maximization hypothesis.
3. The Hot-Bake shop sells only bread made that day. Each loaf
produced has a variable cost of 30p and sells for SOp. Any bread
unsold at the end of each day is thrown away.
At the start of each day, the manager must decide how many loaves
to produce. The table below records sales over the past month:
Daily sales Frequency
1000 6
1200 10
1400 10
1600 4
(a) Fixed costs are estimated at X per day. Find the breakeven
number of loaves produced and sold, and the number if expected
daily profit was 50.
(b) Find the number of loaves produced to minimise expected
opportunity loss.
(c) Bread is produced by a fully automated machine which mixes the
dough, divides it into 1 lb units, fills each baking tin and passes
them through an oven. Out of each batch, some are rejected for
being underweight or burnt.
The proportion rejected has the probability distribution given
below:
Proportion rejected
0.05
0.10
0.15
Probability
0.25
0.60
0.15
(i) Find the number of loaves produced if the expected number of saleable loaves equals your answer to question (b).
(ii) The services of a maintenance engineer would set the
rejection rate equal to 0.05, but would cost 11 per day.
Advise the manager on whether to engage the engineer or
not, if the desired daily production is 1300.
(d) Comment on the assumptions underlying your answers, and
discuss the relevance of other decision criteria.
4. 'Profit is the maximum value a company can distribute during the
year and still expect to be worth as much at the end of the year as it
was at the beginning.' Discuss this statement, and comment on its
value in measuring profit for decision-making.
5. Cambrian Railways runs a daily container freight train between
Cardiff and Birmingham. Its two major customers are British Steel
and the Welsh Farming Co-operative. The demand for containers by
each customer is given by the equations:
P 1 = 500- 8Q1 for British Steel
P2 = 400-5Q2 for Welsh farming.
P; is the price charged by Cambrian per container, and Q; is the
number of containers used by each customer.
Cambrian's total cost function is given by the equation:
TC = 10 000+20Q
where Q is the number of containers per trip.
(a) What are the necessary conditions for profitable price discrimination by Cambrian?
(b) What profit -maximizing rule will Cambrian use if setting prices as
a discriminator? Determine the profit-maximizing quantity of
freight service Cambrian will supply, show how this will be
divided between steel and agriculture and find the prices charged
in each market. Calculate Cambrian's total profit.
(c) Assume that Cambrian is prevented by law from price discrimination. Determine Cambrian's price and output combination
to maximize profit, and hence estimate the opportunity cost to
Cambrian of the Anti-Price Discrimination law.
6. Define an optimal inventory policy, and assess the impact on that
optimal inventory policy of:
(i) uncertain demand
(ii) uncertain lead times
(iii) customer reactions to product shortages
(iv) an oligopolistic product market.
7. (a) Compare and contrast the explanatory and extrapolatory
approaches to demand estimation. Illustrate your answer with
reference to the problem of estimating demand for a new luxury
food processor.
(b) The Welsh Kitchen Design Company sells its deluxe food processor for 150/unit. Company experience suggests that both price
and consumer incomes affect sales, with an estimated price
elasticity of demand of -3.0, whilst income elasticity is estimated
at 4.0. In 1986 the company sold one million units, whilst total
consumer disposable income was 600 billion. Estimated consumer disposable income for 1987 is 650 billion.
(i) Assuming price remains the same in 1987, estimate total
sales revenue.
(ii) If 1988 consumer income is expected to remain constant at
650 billion, whilst price is expected to fall by 25, estimate
sales revenue in 1988.
(iii) Estimate sales revenue in 1988 if consumer income rises by
10% between 1987/88, whilst price falls by 15%.
(iv) Use the information above to estimate demand as a linear
function of price and income.
8. 'Despite the theoretical advantages of the discounting procedure,
capital investment was either justified in terms of some "need to
have" case presented by lower management or on the basis of some
elementary payback period calculations." Discuss this conclusion
from an empirical survey of investment decision-making.
9. Explain the inability of economic theory to find satisfactory solutions
to the theoretical problem of price and output decision-making in
oligopolistic markets.
10. 'Advertising in the modern economy has entered the state of persuasion as distinct from proclamation or iteration' (Turner). Discuss this
view of advertising in relation to its role in the modern firm, and
explain the determination of an optimal advertising budget.
11. Analyses the effects of an increase in both wage rates and labor
productivity on the costs of the firm.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started