Step $1$: Brainstorm with your group and choose a specific market you want to evaluate.

Step $2$: Apply the market attractiveness model following the $7$ steps:

$1.$ Identify variables to evaluate segments.

$2.$ Identify weighting across variables.

$3.$ Identify segments to evaluate.

$4.$ Add up the total size of the variable.

$5.$ Calculate the weighted score.

$6.$ Repeat for each segment.

$7.$ Calculate the segment total score

Step $3$: Create an ideal customer persona based on your selected target segment.

The Market Attractiveness Model is a PDF document which can be found in the Week $9$ & $10$ folder.