Step 1: Choose a company and product/service.

Select a well-known company and its product/service that you would like to analyze. Some examples of companies include Apple, Nike, Coca-Cola, Amazon, etc.

Step 2: Research the company and industry.

Conduct research to learn more about the company and its industry. This should include information about the company's history, products/services, competitors, market trends, and any recent news or developments.

Step 3: Develop a new vision, mission, and company goals and objectives.

Based on your research, create a new vision statement, mission statement, and company goals and objectives. Your vision statement should be broad and outline the company's long-term goals and aspirations. The mission statement should describe the company's purpose and values. Company goals and objectives should be specific, measurable, achievable, relevant, and time-bound.

Step 4: Evaluate the company's competitive position.

Analyze the company's competitive position in the market. Identify its strengths, weaknesses, opportunities, and threats. Consider using tools such as SWOT analysis, Porter's Five Forces, and PESTEL analysis.

Step 5: Develop a plan to monitor KPIs.

Identify the key performance indicators (KPIs) that are relevant to the company and its industry. Develop a plan to monitor these KPIs and track the company's performance over time. Consider using tools such as dashboards, scorecards, and performance reports.

Step 6: Write the final paper.

In your final paper, include the following sections:

Introduction: Briefly introduce the company and its product/service.

Vision Statement: Provide the new vision statement you created.

Mission Statement: Provide the new mission statement you created.

Company Goals and Objectives: Provide the new company goals and objectives you created.

Competitive Position: Evaluate the company's competitive position in the market.

KPI Monitoring Plan: Describe the plan you developed to monitor the company's KPIs.

Conclusion: Summarize your findings and make recommendations for the company's future.

Grading Rubric:

Your assignment will be evaluated based on the following criteria:

Research and Analysis (30%): Thoroughness and accuracy of research and analysis of the company and its industry.

Strategic Plan (30%): Quality and relevance of the new vision statement, mission statement, company goals and objectives, and KPI monitoring plan.

Competitive Position (20%): Quality of the analysis of the company's competitive position in the market.

Writing and Presentation (20%): Clarity, organization, and professionalism of the final paper.

Note: The final paper should be between 1500 and 2000 words and must include proper citations and references in APA style