Step 1 Go to Nestles website and review the companys recent Annual Report. List as clearly as you can the five major strategies that Nestle is pursuing worldwide. Step 2 Go to M&M Mars website and determine as best as you can what the privately held firm is doing worldwide to compete with Nestle.

Write a summary of your assessment of Nestles strategic plan as compared to M&M Mars strategic plan. Include whether you feel being privately held, as M&M Mars is, enables a firm to conceal its strategic plan from rival firms. Do you feel it is advantageous to keep strategies secret from shareholders, employees, creditors, suppliers, and other stakeholders? What would be the advantages of being publicly held?