Step 1: Identify where your target market is located on the usage matrix:

	High Frequency	Medium Frequency	Low Frequency
High Breadth
Medium Breadth
Low Breadth

Step 2: Describe your target market using factors from each of the segmentation categories:

• state of being (i.e. key demographics)
• state of mind (i.e. VALS type: http://www.strategicbusinessinsights.com/vals/ustypes.shtml)Links to an external site.
• produce usage (i.e. Die-Hard, Casual, Newcomer, Fair-Weather)
• product benefits (i.e. attributes they value in your product)

Step 3: Provide the draft of your scaled survey: