Step 1. Insight Mining Exercise Assume vou work for a national disaster relief organization who is reevaluating it's tactics. You are about to work on the strategic mission below. Even though disaster relief is something vou've been doing for decades, the world has been changing faster than your organization and so its time to reevaluate and reinvent your core services. Background Narrative: According to the UN's disaster-monitoring system. America sits alongside China and India in suffering the greatest number of natural disasters globallv between 1995 and 2015. These include earthquakes. storms: oods and heatwaves that either cause at least ten deaths. affect more than 100 people: or prompt the declaration ofa national emergency. Since 19m. the number of disasters worldwide has more than quadrupled to around 400 per year. [The Economist} It's expected that natural disasters will be more severe in the future causing more damage. Our current tactics will become less effective leading to more damage. deaths. and long term suffering of those affected. Our mission as a company.- is to help as many people as possible. To keep doing this we need ideas for how to react faster to. and even get ahead ofthe needs of those we serve. Strategic Mission: We need ideas for reducing the short and long term eects of natural disasters around the world. What online/researcli based mining could you What could you personallyr do (in addition to going online} Number Mining Categories do? Write the name of _ _ Instructor Advice to experience this what you found AND the _ . mining method? Who url address. would you talk to? A A A Market Mining Understanding Direct and Indirect Corn etitors r. 2 P {/X 33 A A A Patent Mining - Finding Inspiration from Patents and technolo . ,, 3 gill {ff % A A A Wisdom Mining - Borrowing Brilliance from Academic Research s. 4 (ff 33 A A A Future Mining Anticipating future shifts, levera in current trends t 5 g El (/2 9" ._/ 1.. A A A Unrelated Mining - Analogies and force associatin unrelated a y 6 ' g {/f 33' toplcs A A A STEP 2: Now, choose two outcomes from your above mining exercise that interests you most. You will next explore and analyze your idea further within two categories: i: Dismptive: A break or interruption in the normal course or continuation of some activity. process. etc. To disrupt is to break up or disturb something's course. a Divergent: Moving or extending in dierent directions from a common point . Utilizing the mind in inventive. free-flowing wavs to solve a given problem and nd multiple creative solutions. Divergent thinking is characterized by "thinking outside ofthe box." and tends to involve the freeflow of concepts and spontaneous ideas. Number Locate a new source of information that you found online. Write the name of your url source I Article Name Disruptive Information: Summarize the information that is most interesting or unexpected. Divergent Prompts: Write two to three open- ended questions or possible ways to apply Instructor Advice this information to spark your own or your team's thinking