Step 1: Pick a product/service to run their ad campaign. The product/service can be an existing product (however the campaign must be your own original creation) or you can create your own product (just make sure it is school appropriate). - 10 points Step 2: Who is the target audience for your product/service? - 10 points Step 3: What ways will you appeal your product to your consumers (social media, television, radio, etc) and how would you do that? - 20 points