STEP 1: PROVIDE BACKGROUND, PURPOSE AND FOCUS FOR PLAN Organization on Electronic Nicotine Delivery Systems (ENDS) on Teenagers in Suburban Schools in massas/Partners: Electronic Nicotine Delivery Systems (ENDS) on Teenagers in Suburban Schools in Massachusetts 1.1 Summarize key background information leading to the development of this plan 1.2 What is the campaign purpose, the intended impact (benefit) of a successful effort HEALTH PROMOTION MKT SOCIAL COMMUNICATION