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Step 1: Review pages 3-4 about the Hertz Rental Car company. Step 2: Briefly describe what the new owners strived to achieve. Step 3: Provide

Step 1: Review pages 3-4 about the Hertz Rental Car company. Step 2: Briefly describe what the new owners strived to achieve. Step 3: Provide examples of strategies for customer value. Step 4: Recommend additional changes to increase competitiveness

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