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Most strategic literature agrees that a full situational analysis is the foundation of good strategy. What is included in a situational analysis? Why is it

Most strategic literature agrees that a full situational analysis is the foundation of good strategy. What is included in a situational analysis? Why is it so important and how would you go about conducting a situational analysis if you had just started as the Marketing Manager of a company manufacturing bicycles?

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A situational analysis is a comprehensive assessment of the internal and external factors that impact a companys current position capabilities and potential opportunities or threats It is crucial in d... blur-text-image

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