STEP 1: Segmenting(p. 171-180)(9 marks)

Please determine at leasttwo (2) new and different market segments or potential target markets for your company. Don't forget to label/name them correctly. Also, please be specific in explaining their characteristics and developing their profiles. Please use all the segmentation bases and variables as specified below. You can put your answers in the segmentation table below.This table is required in your Assignment 1 (15%)SECTION 2: Market Segmentation(9 marks)

Segmentation

bases and variables Segment 1: Segment 2:

Demographic:

Variable 1:

Variable 2:

Variable 3:

Geographic:

Variable 1:

Variable 2:

Psychographic:

Variable 1:

Variable 2:

Behavioural:

Variable 1:

Variable 2: