Step 1: Select an existing [digital/CRM/analytical/financial services/sport/event]marketing service or product to sell. It should be from an existing company in which you have a career interest. Pick a service or product that is currently being marketed to customers where the information is readily available.

Step 2: select an existing industry/job type (think of your target market) to sell it to. This will be a B2B sale where you will sell a service product (e.g. social media management, SEO, Google analytics, etc.) to a general prospect/client in your target market.

Objections: You will need to come up with 5 to 10 objections and proof points to the contrary.

Category:	Content
Prospect/ Target Market Not in pitch	Provide us with your target market and firmographic details. Explain who the general prospect is (potential decision-makers who would view your video pitch) and why you are targeting them. Address the potential need for your product or service. Note: While you won't specifically address this in your video pitch, this initial research will serve as your focus when it comes to writing out the content below.
Hook/ Problem Statement	Viewer attention is very limited. You don't have time for a slow start. Gain attention with a strategic hook, and, within the first 30 seconds, you should start with a statement or question about the problem your audience may have and share eye-opening statistics.
Value Statement	A value proposition is the explicit or implicit promise made by a company to its customers that it will deliver a particular bundle of value-creating benefits (both intrinsic and extrinsic). Share a very clear, concise statement of value. Be action-oriented and outcome focused. Answer the why from your problem statement.
FAB Statement	Provide product or service features, their related advantages and intrinsic benefits (from the features). Select the features that highlight unique differentiators and clearly explain what you do. You want 2-3 clear FAB statements related to specific features.
Proof Points (to counter potential objections)	List potential objections and counter them with your proof points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible. You need to come up with 5 to 10 objections and proof points to the contrary.
Closing	Provide a clear call to action - a simple command directing customers to take action (buy, start a free trial, sign up for our mailing list). Explain how they can do this (i.e. phone number, website address, e-mail, etc.).