Question
Step 1: Select one of the following products for this Assignment for the fictional company Proserve Corp. -A new cool mist humidifier that reduces dry
Step 1: Select one of the following products for this Assignment for the fictional company Proserve Corp.
-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.
-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.
-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.
-A new foldable chair that can be carried in one hand and holds up to 300 pounds.
-A new transcription tool with 98% accuracy.
Step 2: Apply product elements to make this product complete by thoroughly describing them.
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Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design.
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Provide a proposed product line (depth) and product mix (the 4 Ps; width) for your good. See Exhibit 10.1 in the text.
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Describe the elements of the products branding (i.e., brand name, sponsor, and brand strategy).
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Provide a packaging plan and any warranty or copyright involved if applicable.
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