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STEP 1: Watch this video link: https://www.cnbc.com/2020/09/22/hooked-how-target-gets-you-to-spend-money.html STEP 2: Using the information provided in the video and the case study, answer the following questions: Q1

STEP 1: Watch this video link: https://www.cnbc.com/2020/09/22/hooked-how-target-gets-you-to-spend-money.html

STEP 2: Using the information provided in the video and the case study, answer the following questions:

Q1 Who is Target's target customer and what is the price strategy of Target? (5 marks) Q2 What are the product strategies of Target? Use the information from the video to discuss the design collaboration of Target (10 marks) Q3 What is the brand positioning of Target? Use the information from the video to discuss the private label of Target. (10 marks) Q4 Target encourages customers to buy more when they are in their store. Discuss which strategies Target uses to impact consumer behaviour (5 marks)

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