Step 1—Internal Assessment: The first step is to begin with a self-assessment. There are many tools available to help students identify their own strengths and weaknesses. MindTools Links to an external site.contains a wide variety of tools to assist you in identifying your wants and capabilities
Have students write a brief statement about the results of their internal assessment. Remind them that the key is to be honest with themselves.

Step 2—External Assessment: Personality testing is used to help students identify careers that make the best use of their personality type. Organizations also use personality testing to identify ideal job candidates, testing applicants to determine if personality profiles meet the job requirements. Access to personality testing is often available through campus career resource centers.
If your campus does not provide this service, have students try online versions such as the one by Humanmetrics Links to an external site.. After completing the online test, users will be given a series of four letters. These letters represent their personality type and can be used to search for careers fitting their personality. Remind students that another means of identifying strengths and weaknesses is to ask those around them to discuss these attributes with them.
The second part of this project is to have students seek three people who know them in different capacities. They should ask those three people to discuss with them their key strengths and weaknesses. Key people to ask include a boss, a professor who knows them well, and a long-time friend. Honest responses will help them better understand themselves, so remind students to ask for direct responses.
Provide a brief report on the key insights gained from these exercises.
Business-to-business marketing offers a wealth of career opportunities to marketing students. Explore opportunities within this field.

Step 3: A common position within B2B marketing is purchasing manager. In this step, research the position of purchasing manager. What types of firms hire purchasing managers?
Step 4: Many students do not consider the U.S. government as a source for marketing positions, yet both the federal and state governments hire marketers. In this step, explore opportunities in the U.S. government by visiting USAJobs Links to an external site..
Step 5: Create a brief description about the position of a purchasing manager. Describe the training you would need to become a purchasing manager. Also, list three potential job sources for purchasing managers.