Step $2.$ Critique the existing McDonald$$s Purpose statement by determining which of the nine desired components and which of the $10$ recommended characteristics are not included.

Step $3.$ Develop a proposed Purpose Statement for the company, one that includes the necessary components and characteristics discussed in this chapter.

Step $4.$ Recall from the Battle of Cannae discussed in Chapter $1,$ clear vision and mission statements are the basis for an excellent strategic plan and, thus, can be vital to a company's survival.

What to Post?

$$ Post your analysis and conclusions in narrative form to this Discussion Board no later than Thursday $11$:$59$ PM EST$/$EDT$.$