Step 2: Fill out the Genre Analysis Chart according to the discipline-specific genre listed below. Discipline-Specific Genre: A typical genre in hospitality, travel and tourism is the marketing plan for the business. This is a particularly important resource for destination marketing organizations (DMO), since it presents the data, facts and strategies guiding the approach taken to foster tourism development. A model DMO marketing plan for the Greater Miami Convention & Visitors Bureau is provided as an example for your reference in undertaking the genre analysis process for this exercise