Step 2 - select any two different types of ratios (Liquidity, Solvency, Activity, or Profitability) and compare the performance of your company to the applicable industry standards in the table below. Based on the two ratios you chose:

• Did your company perform better than the industry average and by how much was the difference or variance?

Industry Average Standards -MSN.com Ratio Hotels Restaurants Airlines Cruise Lines 1.06 1.33 .75 1.01 Current Ratio (Liquidity Ratio) Quick Ratio (Liquidity Ratio) 0.73 0.96 .57 0.85 Debt to Equity (Solvency Ratio) 141% 78% 216% 36% Total Asset Turnover (Activity Ratio) .93 .96 .85 .47 6.96% 16.36% 4% 11.31% Profit Margin (Profitability Ratio) Return on Equity (Profitability Ratio) 27.13% 36.82% 31.66% 9.29% Return on Assets (Profitability Ratio) 6.45% 15.78% 3.41% 5.33% Industry Average Standards -MSN.com Ratio Hotels Restaurants Airlines Cruise Lines 1.06 1.33 .75 1.01 Current Ratio (Liquidity Ratio) Quick Ratio (Liquidity Ratio) 0.73 0.96 .57 0.85 Debt to Equity (Solvency Ratio) 141% 78% 216% 36% Total Asset Turnover (Activity Ratio) .93 .96 .85 .47 6.96% 16.36% 4% 11.31% Profit Margin (Profitability Ratio) Return on Equity (Profitability Ratio) 27.13% 36.82% 31.66% 9.29% Return on Assets (Profitability Ratio) 6.45% 15.78% 3.41% 5.33%