STEP 3: IDENTIFYING SHORT- AND LONG-TERM GOALS FOR ENGAGEMENT

Now that you have your prioritized list of stakeholders, you must determine and clearly define your short- and long-term goals for engagement. Think about the information you would like to gain from them both now and in the near/distant future. Consider all possible responses [you will not be able to anticipate every response but you should have a good idea as to how it might go] and how you can make that information useful to your CSR strategy and your business initiatives.