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Step 3: Select Social Media Zones and the Experience Strategy for INSTAGRAM Which mix of the four zones of social media will be best to

Step 3: Select Social Media Zones and the Experience Strategy for INSTAGRAM

Which mix of the four zones of social media will be best to accomplish your objectives within the resources available?

What message do you want to share using social media?

How can you encourage engagement with the brand in social spaces?

How can you encourage those who engage with the brand socially to act as opinion leaders and share the experience with others?

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