Step 6 - Plan B. Develop a step-by-step back-up action (contingency) plan including implementation steps just in case your best solution doesn't go well. You should be as detailed as in Step 5 above. 1) This is your back-up action (contingency) plan in the event that Plan A (Steps 4 and 5) does not work out. 2) Plan B's solution is NOT information gathering (surveys, marketing research, consultants, etc.), though information gathering may be an implementation step in Plan B. 3) Plan B must follow Plan A. It is not simply your second best alternative solution. 4) Feedback from the follow-up procedures you included in your action plan in Step 5 will help you decide whether to continue with Plan A or to switch to Plan B. 1. XXXX 2. XXXX 3. XXXX 4. XXXX 5. XXXX 6. XXXX 7. XXXX 8. XXXX 9. XXXX 10. XXXX (Last step should describe how you will know your back-up action plan was successful. Explain how you will measure success.)