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Step-by-Step explanation The conjoint analysis suggests that the most important attribute in the entire purchasing decision is the ticket location, as it accounted for 39%
Step-by-Step explanation
The conjoint analysis suggests that the most important attribute in the entire purchasing decision is the ticket location, as it accounted for 39% of the analysis.
Ticket Location;
= (1.01148+0.73169)/4.4145
= 39%
Where is the 4.4145 in this equation coming from?
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