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stepwise all the necessary metrics in the respective cells showing '?'. ~Upon filling in all the cells, which line would you estimate to be the
stepwise all the necessary metrics in the respective cells showing '?'. ~Upon filling in all the cells, which line would you estimate to be the better performer? Why? Show all your computations as you work through the analyses. FurnX "Sofa"-line Data Parameters Market Demand [in the customer market] Sales Revenue of FurnX as generated by the Merchandiser [in the customer market] FurnX's Market-Share wwww Marketing-Channel Margin [for FurnX's Channel Functions, including the Merchandiser's tasks] FurnX's Sales Revenue FurnX's Procurement-&-Production Costs FurnX's Gross Margin FurnX's Marketing Expenditures FurnX's Net-Marketing-Contribution FurnX's General-&-Administrative Expenses $ 25,000,000 $ 4,500,000 23% of Sales by the Merchandiser 37% of Sales $ 578,600 ? $375,000 ? ? FurnX "Recliner"-line wwww $ 30,000,000 $ 6,800,000 25% of Sales by the Merchandiser $ 859,200 ? 42% of Sales $ 596,000 ? ? ?
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