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Stereotypes exist in all cross-cultural situations. When you do business with people from different cultures, stereotypes emerge especially in meetings and negotiations. If you are
Stereotypes exist in all cross-cultural situations. When you do business with people from different cultures, stereotypes emerge especially in meetings and negotiations. If you are aware of the stereotypes of the group you are dealing with, it can help you early in the interaction. Explain how you can avoid stereotyping at work
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
