Steve Easterbrook (Easterbrook) took over as CEO of McDonald's Corporation (MCD) from Don Thompson (Thompson) at the beginning of 2015. This change came at a time when MCD was going through a challenging time. The company was facing challenges on multiple fronts including menu management, quality issues, and new products not delivering sales as anticipated.

On the international front, MCD was facing hurdles from regulators in Russia and China. Easterbrook was known for achieving a turnaround of MCD in the United Kingdom and investors and markets were hoping for a major turnaround in MCD in US markets.

The case brings to light the performance of MCD in a couple of years, giving scope for discussion on the challenges facing MCD both internally and from external competitors and the reasons for the failure of its new products. The case also attempts to bring in the leadership roles of both Thompson and Easterbrook.

As a strategic manager assigned to assist the company in revamping its current situation, you are required to address the following two areas of concern:

QUESTION 1

A) Identify at least three (3) key areas you would need to first examine/assess before beginning the repositioning process. (10 marks)

B) Justify your selection (of the three key areas) by providing arguments that will support your stance and state the important role that these components play for a company to achieve sustainable competitive advantage.

(20marks)

C) write essay for the case above SWOT analysis, BCG Matrix, Value Chain analysis, and PESTLE & Porter's 5 Competitive Force Model(30 mark )

QUESTION 2

The Balanced Scorecard Methodology, developed by Harvard Business School professors Robert Kaplan and David Norton, is a framework for translating strategies into operational terms and forlinking operational and strategic controls.

Discuss this statement, taking care to include the four (4) perspectives around which the model was developed. (20 marks)

QUESTION 3

A) As Strategic Consultant to ABC Ltd., explain to the Board of Directors, a reliable approach to developing and implementing staffing policy guidelines that will ensure reinforcement of the desired culture in the organization, essential to achieving its goals and objectives. (20 marks)

b) write essay for the case above SWOT analysis, BCG Matrix, Value Chain analysis, and PESTLE & Porter's 5 Competitive Force Model(30 mark )