Steve Forbes, editor in chief of Forbes Magazine has said that brand is the single most

important investment one can make in their business and creating strong brands should

be the ultimate aim of any business. There are many companies that have been

successful in creating strong iconic brands. Colgate, Maggie, Starbucks, Dettol, and

Royal Enfield Bullet are strong brands in their respective product categories. Study theabove brands and identify the common points these brands have adopted to grow into

strong brands.