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Steve Forbes, editor in chief of Forbes Magazine has said that brand is the single most important investment one can make in their business and
Steve Forbes, editor in chief of Forbes Magazine has said that brand is the single most
important investment one can make in their business and creating strong brands should
be the ultimate aim of any business. There are many companies that have been
successful in creating strong iconic brands. Colgate, Maggie, Starbucks, Dettol, and
Royal Enfield Bullet are strong brands in their respective product categories. Study theabove brands and identify the common points these brands have adopted to grow into
strong brands.
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